Date: May 12, 2025
Meeting Overview
- The Jailstool Advisory Council met on May 12, 2025 to discuss the direction of the community, clarify core values, and organize priorities around engagement, branding, and merchandise strategy.
- This post outlines the key takeaways and proposals from that meeting, including decisions made and upcoming initiatives.
Strategic Focus
- Prioritize content and community over distractions.
- Leverage memes, videos, and engagement to grow visibility.
- Position Official Barstool Store merch as community-backed with profits reinvested into the project.
Ground Rules
- No outside partnerships for now.
- No promotion of other projects or coins in chats that Jailstool is not involved in.
- No promotion of non-Barstool merch.
- Only Official Barstool Store merch affiliated with Jailstool can be pinned in the Community.
- All pinning in the Community must be done by Code Bender or at the direction of the Council as needed.
Community Engagement
- Engage with (like, share, tag) the @GetJailstool account daily.
- Like, repost, and reply to Jailstool content to drive algorithmic reach.
- Support content created by fellow Stoolies and the Jailstool Army.
Structure & Operations
- A Council Liaison will be appointed to manage weekly updates and communication.
- The council remains aligned and actively building behind the scenes.
Merch Strategy
- Official Jailstool merch from Barstool supports the project directly, with 100% of profits so far going back into the coin.
- Only official Barstool Store merch will be promoted and advertised in core community spaces.
- Independent merch is welcome for fun, but will not be featured in official posts or pinned in the community.
New Initiative
- The Council is advocating for a new merch line from Barstool featuring Miss Peaches with Hawaiian Jailstool shirt styling.
- A Jailstool logo is being considered, with content designed to build support and visibility.
Conclusion
- Jailstool is a community-led movement.
- Dave Portnoy laid the foundation, and the community is building the future.
- It remains the peoples coin and the momentum is just beginning.